A synthesis of contemporary market orientation perspectives

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Market orientation, Marketing Management

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Lafferty; G. Tomas M. Hult A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as. European Journal of Marketing A synthesis of contemporary market orientation perspectives Barbara A.

Lafferty G. Tomas M. Hult Article information: To cite this document: Barbara A. Lafferty G. Tomas M. Hult, (),"A synthesis of contemporary market orientation perspectives".

One of the market orientation perspectives identified in the literature is the decisionā€making perspective proposed by Shapiro (). Shapiro () conceptualizes market orientation as an organizational decisionā€making process.

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Hi, Read the journal article Lafferty, B. A., & Hult, G. T. M. () A synthesis of contemporary market orientation perspectives, European Journal of Marketing,35 (1/2), pp.

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A synthesis of contemporary market orientation perspectives
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